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BSB50620 · AQF Level 5

Diploma of Marketing and Communication

The BSB50620 Diploma of Marketing and Communication develops the strategic and practical skills needed to lead marketing functions in Australian organisations. From brand and digital strategy through to market research, content, and campaign management — this qualification covers the full scope of modern marketing roles.

12 monthsOnlineBlendedNationally RecognisedRPL eligible

What you'll learn

  • Marketing strategy and planning
  • Digital marketing channels and platforms
  • Brand management and positioning
  • Market research and consumer insight
  • Content strategy and campaign management
  • Budget management for marketing
  • Marketing communication and copywriting

Career outcomes

Typical roles held by graduates of the Diploma of Marketing and Communication. Salary ranges sourced from SEEK Salary Insights 2025.

Marketing Manager

$80,000–$120,000

Digital Marketing Manager

$85,000–$115,000

Brand Manager

$85,000–$120,000

Communications Manager

$80,000–$110,000

Entry requirements

No formal entry requirements. Suitable for marketing coordinators, digital marketers, or communications professionals looking to build strategic credentials for senior roles.

RPL available for this qualification

Marketers with 2+ years of commercial marketing experience may be eligible for RPL against this qualification. Evidence typically includes campaign examples, strategy documents, and a portfolio of work.

Learn about the RPL pathway →

Related qualifications

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