Career guide
How to Become a Communications Manager in Australia
What does a Communications Manager do?
Communications managers lead the communication strategy and activity for organisations — managing media relations, internal communications, executive communications, and brand messaging. The role spans corporate, government, not-for-profit, and healthcare sectors. Strong writing ability combined with strategic thinking is the core competency.
Key responsibilities
- Develop and execute communications strategies
- Manage media relations and press releases
- Lead internal communications programs
- Write and edit executive speeches, reports, and briefs
- Manage crisis communications
- Oversee brand voice and messaging consistency
Qualifications for this role
Nationally recognised qualifications most commonly held by Communications Managers in Australia.
Typical career progression
- 1Communications Coordinator → Communications Specialist
- 2Specialist → Communications Manager
- 3Communications Manager → Head of Communications
- 4Head of Communications → Chief Communications Officer
Skills in demand
AI impact on this role: High
AI is generating first drafts, summarising documents, and assisting with content at scale. Communications managers who focus on strategy, executive relationships, and crisis management will remain highly valued; those in primarily writing and editing roles face growing competition from AI tools.
Salary data: SEEK Salary Insights 2025. Figures are indicative and vary by employer, state, sector, and experience level.
Study to become a Communications Manager
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